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Chatbots: Over hexed, over hyped and over here

Forgive the attempt at a catchy title but we all need clicks.  It pays deference to the prevailing view of the embattled men of Great Britain when the Americans swaggered into town in the early 40s: “Over paid, over sexed and over here”. They broadly preferred the...

Don’t you get bored with marketing plans?

I know of plenty of examples of companies who have asked themselves the question “what should we do about marketing” thus triggering the MD to call in the consultants.  Not long after the leadership team is hauled into an away day or the boardroom for endless hours to...

The secrets to finding and using new prospect data

Data Profiling is the lifeblood of any campaign and there are numerous low cost countries that will get it done.  However, think before you leap.  Unless you know exactly what you are asking for it’s really easy for offshore resources to head of down blind alleys that...

Time to expand. What’s my next move?

You’ve got yourself to a decent position. Business is good so you have decided that it’s time to expand. Your contacts and track record have got you a few customers but now you’re looking at the sales game so what next? It’s obvious – hire a Sales Director, isn’t it?...

The Ying and Yang of Social Media & SEO

Do you spend your money on SEO and making your site rank page one on Google? Or do you throw it at Social Media? In a perfect world with a large bucket of cash the answer is do both in spades, but the reality is we have to decide where to place our chips so what to...